This research approach is used to analyze human attitudes and behaviors to generate theories and models that can inform design or intervention goals. SBR employs a comprehensive systems approach and follows strict, replicable and standardized research protocols. This allows SBR to maintain scientific rigor, build an evidence base and contribute to new scientific knowledge.
This approach is especially useful to systematically explore attitudes and behaviors to develop models & theories.
Explore how individual behavior might affect specific user needs
Design, implementation and evaluation
Surface insights into participant's behaviors, offer models to inform how a product or intervention will fit into or alter their thoughts or actions.
Understand what aspects of participants’ behaviors help or hinder the update of an intervention.
Adoption & scale
Systematically explore the different social and behavioral factors that impact the update of an intervention in new locations or among different user groups.