An important question to ask yourself now is whether you are aiming to explore/reframe a problem, or develop a new solution to a problem, or both! Getting to the root cause of a perceived problem or looking at a known problem from a new angle can help decision-makers challenge and often redefine their assumptions about a problem, and in so doing shed light on new opportunities for solving it.
Within many design processes, problem and solution spaces are often articulated through the 'double diamond' framework. The problem space is about 'designing the right thing' while the solution space is about 'designing the thing right'. In each space, there is a journey of divergent thinking - spontaneous, broad, non-linear — and then convergent thinking — narrowing, analytic, linear. The problem space usually focuses on (re)discovering and (re)framing the challenges experienced by people you are designing for, and then converging on opportunities to address these challenges. The solution space usually focuses on prototyping a variety of potential concepts that are more responsive to the needs of the user(s) in a specific context and iteratively testing them toward a defined solution.
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