Qualitative research can contribute to understanding problems' contexts and root causes and identifying user needs.
Design, implementation and evaluation
Qualitative research can provide in-depth actionable insights that inform the design and implementation of interventions.
Qualitative research can provide user insights and additional contextual information into an intervention’s performance.
Adoption and scale
Insights about specific user groups and contexts can inform how an intervention can be scaled to maximize impact.
Identify problems and opportunities together with participants, leveraging their knowledge, lived experience, and access.
Co-develop and implement interventions with participants, leveraging their knowledge, creativity, and lived experience.
Collaboratively explore intervention benefits and limitations
Conduct participatory exploration in new intervention locations
Explore problems from the participants’ point of view, in the physical/cultural context in which they occur.
Probe participants' perspectives on proposed interventions
Understand underlying contextual/cultural drivers and barriers for uptake of a particular intervention.
Explore future users' perspectives on intervention
Reframe challenges and translate them into actionable insights and opportunities from the users’ perspectives.
Inform the development and testing of various hypotheses for intervention design.
Seek user perspectives on intervention implementation
Inform how an intervention may need to be adapted for a new context, market, or target user group.
Explore how individual behavior might affect specific user needs
Surface insights into participant's behaviors, offer models to inform how a product or intervention will fit into or alter their thoughts or actions.
Understand what aspects of participants’ behaviors help or hinder the update of an intervention.
Systematically explore the different social and behavioral factors that impact the update of an intervention in new locations or among different user groups.
Anticipate how problem definition and user needs might shape implementation
Explore how intervention design could impact implementation processes
Understand and quantify the impact specific contextual factors of the implementation have on the performance of an intervention.
Inform how an intervention may need to be modified for optimal performance in new contexts and what measures need to be put in place for optimal performance.