Brands and communications materials are vehicles for telling a story. They take considerable effort as one of the ways that the story told by communication materials and brands *come to life* is through products, services, and continuous communications. This necessitates deep and continuous engagement with users, and understanding of the landscape of influencers, and an ability for the eventual users to potential take ownership of the story that is being told. As a result this type of deliverable will draw on elements of all the previous deliverables.
Although different design partners may lean toward certain methods and corresponding outputs along the way to developing frameworks for rethinking and changing organizations and cultures, some typical outputs you should expect to see at the outset of the work include Alignment Workshop, Stakeholder Interviews, & Stakeholder Map. Critical to the process will then be Research Insights, Personas, Co-design Workshops, and a Project Roadmap. It is also important to note that different firms may name these outputs in slightly different ways. The list provided here will get you started on the conversation you will want to have with your design partner to get everyone on the same page.
