Glossary of Design Terms

Design terms can seem like jargon to non-designers, which can lead to miscommunication. This resource helps clarify the meanings of common design terms through definitions and examples.

Inside you'll find

  • Definitions of design terms and their relevance to global health
  • Illustrative examples to contextualise terms
  • Synonyms and similar words for each term


Preview of Glossary of Design Terms document
Glossary of Design Terms

38 Pages

At its core, a brand is a promise to consumers about a product or service offering and about the experiences and feelings that consumers will take from engagement with that offering. A brand presents an identity and a set of associations and expectations to the consumer.