When designing at the micro or individual level, you need to be thinking about how to take the "user" perspective; in other words moving beyond an idealized sense of how one might use a new product or service to gain a deeper understanding of the lived experience. At the micro level it is often an individual's attitudes, behavior, skills, or motivation that are the focus of your intervention, and it is important to understand what it is that people really do as opposed to only what they stay they do. While the individual is your entry point to addressing a challenge at this level, it is important to also start to think about who are the other stakeholders with whom your target individual interacts around this particular issue or challenge as behaviors rarely happen in isolation. Finally, when designing to reach the individual level, it's also important to consider what kind of knowledge has already been collected about this group of individuals, either by your own organization, or your grantee.
