What’s the best approach for your investment?

This tool aims to help you design and manage qualitative research investments. Compare the key differences between approaches and go deeper to grasp the value of each different approach.

Participatory Action Research

Illustration of a human and a dolphin form 'swimming' in a circle

Conduct research with – not on – key stakeholders.

Participatory action research is an approach to action research emphasizing participation and action by members of communities affected by that research.

Key Characteristics

Strength in understanding how to address a problem

Biased towards action

Aims to co-create

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Ethnographic Research

Illustration of a human kneeling down and taking a photo of a dolphin swimming above

Go beyond what people say to find out what they think and feel.

Ethnography is a branch of anthropology and the systematic study of individual cultures. Ethnography explores cultural phenomena from the point of view of the subject of the study.

Key Characteristics

Strength in exploring little known problems

Biased towards rich knowledge generation

Aims to understand deeply

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Design Research

Illustration of a human, wearing a snorkel and goggles, swimming together with a dolphin.

Uncover challenges and unmet needs to build empathy and inspire.

Design Research is research specifically undertaken to support the strategic design and development of products, services, and programs.

Key Characteristics

Strength in generating actionable insights

Biased towards action

Aims to empathize

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Socio-Behavioral Research

Illustration of a human sitting with a notepad observing a dolphin swimming in the ocean. The human is above, looking down on the dolphin.

Explore attitudes and behaviors to develop theories.

Behavioral research is a way to examine and understand individual and social behavior through measurement and interpretation.

Key Characteristics

Strength in understanding a specific problem

Biased towards scientific knowledge generation

Aims to remain objective

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Implementation Research

Illustration of a human sitting on a boat. Below, two dolphins are swimming with a school of fish

Understand the context and impact of a specific implementation.

Implementation research is the systematic study of methods that support the application of research findings and other evidence-based knowledge into policy and practice.

Key Characteristics

Strength in understanding a specific intervention

Emphasis on evidence generation

Aims to remain objective

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What’s the main objective of each approach throughout a project?

Explore the qualitative approaches and understant the high,medium or low value across different invesmtent goals.

Compare by investment goals